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Become a Full-Stack Digital Marketing Professional

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Designed and led by digital marketing gurus

Become a 360-degree marketing professional. Learn from leading practitioners with global experience. Work on real-world projects provided by companies that pave the way in digital marketing.

Are you ready for the most transformative journey of your professional life?

Admission

Digital-marketing-application
  • How can I join?

    You need to submit your online application and successfully pass an online test on digital marketing fundamentals.

  • Is this for me?

    Whether you are a traditional or a digital marketer, a business owner, or you work in sales, advertising, employer branding, social media and in another role with relevant experience, this program will equip you with in-depth understanding and practical experience in digital marketing. It’ll help you stand out from the crowd and advance in your career. Fast.

  • You need to be:

    • A marketing professional with 1+ years of experience
    • Eager to nitro boost your skillset, become a strategic marketing thinker and charge the way in the digital marketing domain

For other questions, check out our FAQ.

Timeline

Feb 4 – May 25

Submit CV and application form

Mar 18

Watch our career webinar

until May 25

Take online digital marketing test

Jun 15

Program starts

Sep 16

Program ends

Curriculum

Immersive upskill program

Three months of digital marketing training, packed with real-world projects and ready-to-use frameworks to help you start delivering from the get-go.

By the end of the program, you will be able to analyze a company’s digital marketing state of affairs, identify strategic priorities for growth and tactics with measurable KPIs to achieve the goals. You will be operational in the topics covered and will be able to see the bigger picture while staying focused on high-impact projects.

Path to success

During the program, you will master key disciplines and tools such as:

  • Marketing strategy and planning. KPIs and reporting
  • Growth marketing, SEO and web analytics (Google Analytics and Search Console, Ahrefs)
  • Content marketing, optimization, and experimentation
  • Digital advertising (Google, Facebook, and Instagram Ads)
  • Email and performance marketing (Mailchimp)
  • Emerging channels (Chatbots, Viber, AR/VR)
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Module 1: Marketing Fundamentals (1 week)

Kickoff
Brand and Product Positioning
Customer Journey

Module 2: Growth Marketing (1 week)

Digital Marketing Funnel
Google Analytics

Module 3: SEO (1 week)

Technical SEO
Content SEO
Practice

Module 4: Content Marketing (2 weeks)

Analysis and Plan Creation
Delivering Content Marketing
Landing Page Creation
Social Media Strategy
Vacation 1 week

Module 5: Digital Advertising (2 weeks)

Google Ads: Search & Apps
Google Ads: Display, Video & Discovery
Social Media Advertising Part 1
Social Media Advertising Part 2

Module 6: Email and Performance Marketing (1.5 weeks)

Funnel, Copywriting and KPIs
Running Campaigns
Vacation 1 week
Lead Generation Campaigns

Module 7: Emerging Channels (1.5 weeks)

Emerging Channels: Chatbots, Viber, AR/VR
Practice
Data Visualization & Storytelling

Module 8: Strategy, Planning and Reporting (1 week)

Strategy, Planning & Reporting
Project Defence Preparation
certificate
Certificate of Graduation

Program Details

Prerequisite

A minimum of 1+ years of marketing experience is needed in order to apply to the program.

Commitment

The program is intended to be onsite. May transition to an online format, depending on the COVID-19 situation. Expect an average of 6+ hours per week and additional time for self-preparation and teamwork.

Duration

The course spans over 13 weeks with classes occurring 2-3 times a week. You'll have 2 weeks of vacation during the program. 

Schedule

Lectures are held Monday-Wednesday from 7 pm until 10 pm at Telerik Academy in Sofia.

Language of instruction

Courses are conducted in Bulgarian, but all learning materials are in English.

Leading tools

Free access during the program to leading tools and software such as Ahrefs (to grow your search traffic) and Microsoft Office365.

Trainers

Ina_Toncheva
Ina Toncheva
Digital Marketing Lead Trainer

Co-Founder
The Indigitals

Ina has a long history of communicating and driving tech products growth in digital environment for companies like Telerik, Progress and Chaos Group. Her specialties are marketing strategy, content, product and growth marketing. Ina teaches digital marketing to marketers and creatives.
Paulina_Tsolova
Paulina Tsolova
Guest Lecturer
Manager, Demand Generation
Progress
Paulina has 10 years of experience in different B2B marketing areas, including product positioning and messaging, content marketing, digital campaign management and running the Demand Generation team for a high-velocity business. Her biggest interest is finding weak spots in the marketing funnel and coming up with creative solutions to increase sales.
Vladimir
Ivo Shipochky
Guest Lecturer
Digital Marketing Consultant
VertoDigital
Ivo's main digital focus is analytics and advertising. Prior to VertoDigital, he was part of the Digital Marketing team at Telerik and Progress overseeing the global SEM initiatives. His expertise spans across data collection & activation, search advertising and automation. Ask him anything about data visualization and good storytelling using data.
Ivelin Trifonov
Paris Childress
Guest Lecturer
Founder of Hop Online
ex-Googler
Paris helps small and medium size businesses primarily within the software/SaaS and education industries grow leads and sales through digital marketing. His agency specializes in SEO, content marketing, and paid advertising through Google and Facebook.
Hristo_Radichev
Todor Sarakchiev
Guest Lecturer
Co-founder & Entrepreneur
ROImonks
Todor is a serial entrepreneur and experienced marketer with a few e-commerce businesses exits. With the ROImonks team, he is delivering international growth for a multitude of e-commerce businesses facilitating product positioning, data collection infrastructure, marketing strategy, funnels building, paid acquisition, CRO & ROI optimization.
Lilly_Grozeva
Lily Grozeva
Guest Lecturer
Search Marketing Consultant
VertoDigital
Lily is active part of the SEO industry since 2006 with focus on organic visibility for global markets. Her expertise covers technical SEO, organic positioning, traffic analysis, marketing automation, data collection, analytics, and innovative business models. She has worked at Taxback Group, Mag Studio, Telerik and Progress.
Todor_Sarakchiev
Hristo Radichev
Guest Lecturer
Country Manager
Mediapost Hit Mail
Hristo has a solid background in email marketing, marketing automation, databases, CRO and loyalty programs. He manages the Bulgarian office of MediaPost Hit Mail, which runs digital marketing campaigns in 9 European countries. He’s a frequent speaker at industry events and founder of Balkan eCommerce.
Lilyana Yakimova
Lilyana Yakimova
Guest Lecturer
Product Owners Team Lead
SiteGround
Lilyana has been part of SiteGround since its creation in 2004. She was the company's Marketing Manager for 10+ years and is now in charge of the Product Owners team. She had played a leading business role in the creation of most of the company interfaces and systems, being actively involved in the goal definition and result evaluation phases of the process.
Vassil Petev
Vassil Petev
Guest Lecturer
Digital Marketing Consultant
VertoDigital
Vassil has over 17 years of product management and marketing experience in the software industry. As part of Telerik, he led a team with strong focus on double-digit growth through thought leadership, demand generation, new product launches, market intelligence, product positioning, and optimizing the marketing funnel.
Nikola Georgiev
Delcho Stanimirov
Guest Lecturer
PPC Team Lead
Hop Online
Delcho's main areas of focus are Google ads and Google analytics. Together with his team at Hop Online he manages a wide portfolio of PPC accounts for clients across the globe. Over the years he has accumulated experience working within a variety of industries and verticals and has come to know the ins and outs of the Google ads platform.
Ivelin Trifonov
Ivelin Trifonov
Guest Lecturer
Account Executive
Mediapost Hit Mail
Ivelin’s focus is copywriting and email marketing. He’s handling Mediapost Hit Mail Bulgaria email marketing campaigns for Bulgarian and international companies. Ivelin is proficient with Mailchimp and three other email marketing platforms.
Nikola Georgiev
Nikola Georgiev
Guest Lecturer
Founder
Kvaba Interactive
Nikola is an IT expert with 10 years of experience in the fields of digital education, games and AR/VR. He is the founder of Kvaba Interactive - a b2b company offering IT services for the digital marketing. His passion is making things playable.

Alumni success

In the constantly evolving marketing field, it's ever more difficult for marketers to stay ahead of the curve on all professional aspects and be competitive. Through Telerik Academy’s intensive and extensive course in Digital Marketing, you can both ramp up your skills, get insights into the latest trends, and develop a holistic view of the marketing world.

dobrin_grancharovDobrin Grancharov
Product Marketing Manager
at Smule

The program gave me a better understanding of how to structure an efficient marketing team within my organization. It also provides a solid overview of the different marketing verticals and how they work together, helping you develop a sound digital marketing strategy.

maria_mihaylovaMaria Mihailova
Director Marketing & Strategy
at Economedia

The passion of the lecturers is contagious, their experience – inspiring, the oratorical skills – invigorating. It is this unique blend of a holistic big picture of the digital marketing discipline, coupled with deep-dive sessions on specific tools, topped by the sheer excitement lecturers bring with their countless examples, and readiness to go an extra mile to show, explain, and encourage you.

petra_lazovaPetra Lazova
Product Marketing Content Development Specialist
at Progress

It’s incredible how a single upskill program could help you gain expert-level knowledge, introduce you to talented and caring trainers, provide you with a marketing network of top specialists and let you make great friends while working on real business cases. Telerik Academy’s Digital Marketing program was the best kickstart my marketing career could possibly get.

Teodora_Palikarska_100Teodora Palikarska
Marketing Manager
at Dreamix

Telerik Academy’s Digital Marketing program allowed me to boost my marketing knowledge from the traditional into the digital domain.

In my career, it has helped me to stay up to date with the newest developments in the digital world and taught me to always seek measurable outcomes from all our marketing initiatives.

Venelin_IvanovVenelin Ivanov
Department Manager Customer Activation
at METRO Cash and Carry Bulgaria

The program equipped me with the right tools and knowledge to establish well-structured and efficient marketing operations within my organization. I had the opportunity to meet and collaborate with amazing professionals. The discussions with the lecturers and within the teams were invaluable. Working on real-world cases allowed us to immediately put theory to practice.

Diana_ZaykovaDiana Zaykova
Manager Marketing & Online Sales
at iPORT

    Industry validated

    We’ve built this program in collaboration with experts from leading companies and exponentially growing startups to provide the most comprehensive practical program in Bulgaria.

    SiteGround_Logo
    Progress
    Paysafe_Logo
    VertoDigital
    Officernd-logo
    Microcredit
    Tiger_Technology_Logo
    FindMeCure_logo
    AwardSpace
    Reiffeizen_logo
    Fite_Logo
    SmartLoop
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    Tuition

    Pay in full upfront

    The fee can be covered by either You or Your Employer.

    Pay in installments

    Financing with a bank partner. Additional info available upon request.

    Full tuition BGN 3,000 Installment BGN 135 x 24*

    In short:

    • Tuition fee can be paid by either you or your employer upfront
    • Opportunity to pay in installments with a loan from a bank, partner of Telerik Academy
    • Deferred payment over 12-24 months’ period
    • Drop-out with no consequences up to 2 weeks of the program start

    *Illustrative payment method. Different terms may apply based on borrowers’ credit score and creditworthiness as well as the bank’s current offering.

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