Future-proof Content Marketing | Telerik Academy Sprint

Future-Proof Content Marketing

Learn to create a results-driven content marketing strategy that leverages AI advancements
Ilia Markov
Growth Advisor, Markov Unchained


What it is

A two-week, hands-on deep dive into the latest trends in content marketing

Quantifiable business outcomes:
  • Learn how to drive revenue through content marketing: This sprint enables you to create a content marketing program that delivers ROI and sustainable business growth.
  • Shorten time to value: Avoid costly mistakes in content marketing and gain tactical expertise to achieve quicker results.
  • Stay ahead with AI: Gain a proven content marketing method rooted in the latest trends, ensuring your approach remains relevant despite AI advancements.
Start Date

Sep 30


2 weeks


4 sessions x 3 hours,
Mondays & Thursdays (6-9pm)



Group size


Early bird price

BGN 349 (incl. VAT) by Sep 23

Regular price

BGN 399 (incl. VAT)




The Sprint experience


1. Designed to fit your busy schedule.


2. Learn, apply in class, and discuss with trainers and peers.  


3. Earn a Telerik Academy certificate to share with your network.

Trainers & Guest speakers

Meet your trainers

Ilia Markov Trainer
Growth Advisor,
Markov Unchained
Ilia is a veteran in B2B SaaS marketing. He has been helping bootstrapped companies in the $1-15m ARR bracket grow for over a decade. His specialties include content marketing and SEO, creating and implementing a marketing strategy, and building high-performing teams. More recently Ilia has been helping companies figure out their core go-to-market strategy and optimize their monetization and pricing models.

  • Ilia established Hubstaff's content marketing program, developed processes, built a team, and managed the content calendar, boosting organic traffic by 70% YoY.
  • He launched ChartMogul as the world's first "subscription data platform," positioning it as a leader in SaaS subscription analytics.
  • Ilia led a marketing team of over seven at Toggl, managed a budget exceeding €1 million, and achieved a 40% revenue growth.
Contributed to the success of:
Toggl logo Animalz logo ChartMogul logo Markov Unchained logo
Maria Georgieva Guest Speaker
SEO Team Manager

Maria has been working for more than a decade in digital marketing, specializing in search engine optimization in the last eight. Currently, she is SEO Team Manager at Payhawk - the first Bulgarian unicorn. She believes that the best website for search engines is the one optimized with users in mind.

Contributed to the success of:
Progress Logo Payhawk Logo

Who it's perfect for

Content marketers
Content marketers looking to update and expand their skills and understand the strategic aspects of content marketing
Founders and CEOs seeking to leverage content marketing for faster, sustainable growth and needing guidance on getting started
Marketing leaders
Individual contributors and managers responsible for revenue growth through marketing strategies who need to lead the content marketing effort at their company
Just about anyone willing to shift to an outcome-oriented mindset

Industry-validated curriculum

Each of the first three sessions covers one of the learning objectives below. The fourth session is all about diving into the business case.

Grasp content marketing fundamentals
  • Learn the difference between Demand Creation vs. Demand Capture.
  • Understand content as a product.
  • Comprehend the principles of product-led content.
Learn how to create a content marketing strategy
  • Identify your target audience.
  • Understand and plan various content types and formats.
  • Create a framework to track performance.
Master SEO-driven content in the age of AI
  • Understand how to scope the SEO opportunity.
  • Learn how to conduct advanced keyword research.
  • Leverage programmatic SEO techniques.
Business case: developing a content strategy that engages both users and bots
Discover the process and learn how to leverage AI, advanced programmatic techniques, and sophisticated tools to create an effective content strategy.
  • Research: Gain insights into customer preferences and challenges using advanced tools and artificial intelligence.
  • Expand: Extend your reach beyond traditional SEO and your own website.
  • Cluster: Use AI to categorize insights into potential topics and structure a content calendar.
  • Create: Employ sophisticated tools to enhance content briefs, incorporate unique perspectives, and adapt content for local audiences.
  • Improve: Employ a programmatic approach to provide users with relevant follow-up actions.

What sets us apart

Learn from industry experts with proven career results.​
Gain practical insights not found ​on YouTube, Udemy or Coursera.​
Uncover tribal knowledge that is rarely documented and shared.​
Format & Schedule

How you’ll learn

Two-week training

Four 3-hour sessions (6-9pm) distributed across two consecutive weeks.

Sprints are designed to fit the schedules of full-time

What you’ll get

  • 3 goal-oriented lessons with summaries 
  • 3 group practice sessions with reviews of selected solutions 
  • 3 Q&A sessions with the lead trainer 
  • A breakdown of a real-world business case 
  • A session with the guest speaker, an expert in the field 
  • A Q&A session with the guest speaker 
  • Dedicated time for networking 

The more you learn, the more you earn

Enjoy discounts on future purchases 
Earn a 5% discount on your next Sprint purchase. Your discount will be automatically applied when you sign up for your selected Sprint.
Refer friends and earn even more
For each referral, you and the new user will both receive a 5% discount off the price of a Sprint, which you can use towards your next Sprint purchase. Additionally, the new user will receive an extra 5% discount on their first purchase. 

Inspiring passion for learning.
Changing lives and businesses.

Dimitar Markov
Junior Full-Stack Developer
The Coca-Cola Company
(Class of 2020)

Telerik Academy is a great starting point for anyone who wants to jumpstart a career in the IT industry. It provided me with the underlying knowledge and practical experience needed to join the sector.

Alexander Popov
Site Engineering Lead

Some of my best junior software engineers at Uber come from Telerik Academy. It is always a pleasure to work with their alumni!

Ivan Rusev
Head of Software Development

We partner with Telerik Academy because we know their graduates have gone through an extremely demanding program - with high training standards and practice - and have proven themselves to be true technology ninjas.

Kiril Peyanski
Software Engineer
(Class of 2017)

Telerik Academy changed my life. At the age of 20, I was already independent and working my dream job! Without the knowledge and experience I gained at Telerik Academy, I wouldn’t have had such a flying start.

Svetoslav Torbov
Head of Development

Telerik Academy has become a valuable partner for us thanks to its years of experience in training IT talent in Bulgaria. Through our collaboration we connect with students who have in-depth knowledge, high potential, and motivation for building a career in the IT industry.

Stoyan Damov

After 10+ years of scrutinizing and perfecting its craft it’s no wonder Telerik Academy is the leader in technical education. We are honored to have 15 alumni at Tick42 who are continuously getting unsolicited praise from our clients, and we’ll most definitely continue partnering closely with Telerik Academy.

Rusi Rusev
Front-End Developer
(Class of 2018)

From day one at Telerik Academy Alpha I knew I’ve had made the right choice. The trainers are 100% dedicated to providing students with the best possible education and preparing them to meet and exceed the expectations of their future employers.

    Still have questions?

    How do I enroll for a Sprint? 
    Simply click the enroll button and follow the on-page instructions. You’ll need to sign up for a Telerik Academy Learn account to access Sprint session links and course materials. Then, just pay for your seat to complete your enrollment. That's it!
    How can I pay?
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    Do you offer group discounts?
    We do! For more information, please get in touch with us.
    Can I get an invoice?
    To receive a company invoice, check the "I want an invoice" box during sign-up and provide your company's name, address, and VAT number. We'll email the invoice to you.
    How long does it take to complete a Sprint?
    Sprints are 2-week programs with 4 sessions held on 2 weekdays each week, scheduled for after-work hours.
    What if I miss a live session?
    No problem! We record every live session with our trainers and speakers and make the recordings available for you to replay at your convenience.
    Will I receive a certificate upon completion of a Sprint?
    Every trainee who completes their Sprint earns a Telerik Academy certificate of completion. To qualify, you must attend or watch on demand all course content and complete any homework. You can print the certificate or add it to your LinkedIn profile. Feel free to tag @Telerik Academy when sharing it.
    How is a Sprint different from an Upskill?
    Sprints are 2-week, hands-on programs where industry leaders share practical, ready-to-use knowledge that's immediately applicable at work. Upskills, on the other hand, provide a comprehensive, 3-month journey to bridging skill gaps in a specific domain, helping you advance to the next career level.
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